Econoforensics assessed NH2 SALON and published their findings:

Going from macro to micro level, Marin small businesses seem to feel the economic experts were on the right track. NH2 salon revenue increased 39% over a 7 year stretch. During the recession of 2008, NH2 experienced a 16% increase in sales. 

"We've experienced our strongest growth since inception over the last 12 months," reports NH2 owner, Nicole Hitchcock.

Hitchcock planned for the growth by increasing her staff size by 40%. She maintains a strong social media presence and increased her promotional activity to entice both new and existing customers.